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Innovative Market Entrant Focuses on Younger Demographic than Traditional Operators
Rivalry Corp., an internationally regulated sports betting and media company, announced that its online esports and traditional sports betting service is now live in Australia. The Company has accepted its first deposits and bets, making Australia the next regulated market for Rivalry following its launch in Ontario last month.
The launch follows the approval earlier this year of Rivalry’s sports bookmaker license by the Northern Territory Racing Commission (Australia) pursuant to the Racing and Betting Act 1983 (NT), which allows the Company to legally operate throughout the whole of the country.
“We are very excited to bring Rivalry to customers in Australia,” said Steven Salz, Co-Founder and CEO of Rivalry. “We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennial’s across the globe. We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”
Australian residents can access Rivalry’s full sports book at rivalry .com. They can place wagers on a full spectrum of traditional sports such as football, boxing, basketball and more. Rivalry also offers betting on esports including Dota 2, League of Legends, Counter-Strike: Global Offensive and many other titles, which can all be found on the Company’s website linked above.
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Global esports platform Challengermode has announced it is working with the Mental Health Foundation and Rise Against the Disorder to raise awareness of mental health issues for this year’s Mental Health Awareness month.
This initiative will share encouraging content through Challengermode’s esports platform, raise funds for Mental Health organizations and culminate in an exclusive charity tournament with streamers and influencers benefiting charities across the United Kingdoms and the US.
Supporting the “Back To Basics” theme of this years’ MHAM, Challengermode will provide foundational knowledge about mental health to players through its esports platform, and key information and resources for where to turn for mental health support.
As well as providing tips on how to better understand mental well-being in relation to gaming, Challengermode will seed short messages into pre and post game tournament chats to raise awareness and encourage civil play.
The main event will be an exclusive charity tournament on May 28th, featuring influencers and streamers from the Rocket League community.
European players looking to get involved and show their support are able to qualify for the tournament in the week leading up to the main event. Open qualifiers will be held on May 23rd and 25th in the Play2Help Space on Challengermode where players can sign up to the qualifiers by paying an entry fee of any amount.
All proceeds from the event will be donated to the Mental Health Foundation and Rise Against the Disorder. This tournament will see influencers streaming the event on their platforms to maximise the reach of the MHAM message.
Simona Dailidonyte, Product Marketing Manager at Challengermode said: “At Challengermode, we’re a part of gamers’ everyday life and we want to use our position to raise awareness of mental health and well-being – particularly among the millions of young gamers that we reach every day. Our goal is to spread the message about mental health and how, if done right, gaming can help people who are dealing with mental disorders like anxiety, depression, ADHD, and PTSD.
We’re proud to be raising awareness for mental health and raising funds for the Mental Health Foundation in their goal of creating a world of good mental health for all, and we look forward to learning from their considerable expertise when deciding how best we can help support player’s mental health in gaming and esports in the long term.”
Challengermode’s support for this year’s MHAM builds off of a strong traditional of the global esports platform providing a space for charitable events free of charge, such as the CompanyClash VALORANT tournament in support of Save The Children, and the Lucifer Esports Charity Cup in aid of AbleGamers. Challengermode has previously also supported SpecialEffect on the organisation’s CS:GO charity tournament.
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The Board of the Global Esports Federation has established the GEF Metaverse Council, aimed at convening thought leaders and creators around the Web3 space. In addition, the Metaverse Council will focus on shaping tangible metaverse development initiatives for our global community, blockchain technologies, NFTs and more.
“We’ve established the GEF Metaverse Council to cultivate ideas, voice, and shape to our metaverse reality; and to access the limitless opportunities for our entire #worldconnected community,” Paul J. Foster, CEO of the GEF, said.
The Metaverse Council will be Chaired by Hugo Philion, CEO and Founder of Flare – GEF’s Global Partner for Blockchain Ecosystems. Melvin Kuek, Senior Advisor of the GEF, has been appointed Vice-Chair.
The GEF Metaverse Council is powered by a collective hive mind comprising global subject specialists including crypto and NFT project developers, creative directors, domain experts, and social influencers within the space.
Some of the members of the newly established council are Oxskellymode, NFT influencer and co-founder of Enigma Ventures; Sabertooth, director of Tiger Vision Global Pty Ltd and founder of NFT project Attack Tigers!; Melty Tanti, founder and creative director of Play & Earn (P&E) metaverse project Jambo Mambo; and MingWeiRocks, one of Asia’s top TikTok creators with over 22 million followers.
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Content and esports brand, Penta Esports aims to lead and develop grassroot esports by providing opportunities to aspiring esports athletes. The brand’s first initiative towards this, the Penta Amateur League, exclusively for amateur and semi-professional players, recorded a successful first season garnering more than 7.6 lakh viewership, with an overall watchtime of more than 34 lakh minutes. With an aim to go beyond metros, to tier 2 and 3 cities, the platform will enable the amateurs to carve a career as esports athletes.
The Penta Amateur League’s Season 1 launched in October 2021 and concluded in March 2022 with a total of ₹30,00,000 distributed in prize pool. It featured multiple esports titles across mobile, PC and consoles each month which were World Cricket Championship 3, Gran Turismo Sport, Valorant, Battlegrounds Mobile India, Free Fire, Pokemon Unite, Super Smash Bros. Ultimate, Tekken 7, Clash Royale and Brawl Stars.
The league had 76 match days and 24 days of broadcast, including the ‘Penta Talk Show’ preceding every month’s broadcast. The matches from the league were broadcast on multiple platforms including Facebook, YouTube, Loco and Booyah, culminating in more than 116 hours of total broadcast with a peak concurrent viewership of 6,853. Social media posts about the league across social media platforms of Instagram, Facebook and Twitter had a cumulative engagement of 24%.
Said Penta Esports founder and CEO Anurag Khurana, “We launched the first edition of the ‘Penta Amateur League’ with a vision to provide opportunities to budding esports athletes across titles and platforms. This will give further impetus to the growing esports ecosystem of India and contribute to sector growth.”
Said Penta Esports co-founder and head of esports Kiran Noojibail, “Our objective with Penta Amateur League was to incentivize esports enthusiasts to start and continue their grind to becoming an esports athlete irrespective of the game and platform. We are ecstatic with the response for Season 1 and plan to announce Season 2 of the league in the coming weeks.”
The finals of each month were preceded by music performances by indie artists, like Gamini Khurana, Sushant Satija, Ashter X, Saahil Bhargava, Anindita Dey, Muktak Kanjilal and LiveIn Blues.
The entire registration and scheduling of the league was carried on Penta Esports’ platform, Pentaesports.com. The platform is a one stop destination for all things esports, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.
Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.
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